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Terms of Usage

When you access this website ("Site") or content or services ("Content"), available via the Site you acknowledge that you have read and agreed to abide by the terms described below and you are deemed to have entered into an agreement with Panache Lingerie Limited on the basis of the terms and conditions set out below. We may revise this agreement at any time by posting revised terms on this site which shall take immediate effect. It is your responsibility to check for any updates regularly.

Panache and Panache Swimwear are trading names of Panache Lingerie Limited (Company number: 1524006) a company registered in England and Wales with registered address: 7 Drake House Crescent, Sheffield, S20 7HT; Email:

The Site is owned and operated by Panache Lingerie Limited. If you have any concerns about the Content of the Site, please contact us at our registered office shown above.

Intellectual property protection

The term "Intellectual Property Rights" means copyrights, database rights, trademarks, trade names, domain names, rights in logos, get-up and content, inventions, trade secrets and know-how, patents, all rights of whatever nature in computer software and data, all rights of privacy and all intangible rights and privileges of a nature similar to any of the above, in every case in any part of the world and whether or not registered; and including all granted or pending registrations, and all rights to make applications for registration in respect of any of the same.

All Intellectual Property Rights in the Site (including any Content) and any material emailed to you or otherwise supplied to you in conjunction with our online service or products are the property of Panache Lingerie Limited or a third party. You may not use or reproduce (other than as expressly permitted below in these terms of use) any Intellectual Property from this site, including any trademarks, registered or unregistered, for any reason without written permission from the relevant party.

Use of Panache Lingerie Limited content

You may not reproduce, modify or in any way commercially exploit any of the Content of the Site without prior written permission from Panache Lingerie Limited. Written materials provided in printed or electronic form may not be modified, adapted, translated, or used to create derivative works without the prior written consent of the Panache Lingerie Limited.

Notwithstanding the above, you may download and use the images on this website provided that such use is for personal use only and not for personal gain. Panache Lingerie Limited’s status as the author of any Content on the Site must always be acknowledged.

Notwithstanding the above, caching of this site is permitted by an information service provider acting in the normal course of its business as provided for in the Electronic Commerce ( EC Directive) Regulations 2002.

Any enquiries should be directed to

Any use of Content not specifically permitted above is expressly prohibited. Requests for permission for other uses may be sent to Panache Lingerie Limited. We reserve the right to charge a fee.

No warranty, disclaimer of liability and indemnity

Whilst every effort has been made to ensure the high quality and accuracy of the Site, Panache Lingerie Limited makes no warranty, express or implied concerning the Content of the Site, which is provided "as is". Panache Lingerie Limited expressly disclaims all warranties, including but not limited to warranties of fitness for a particular purpose and warranties of satisfactory quality. In no event will Panache Lingerie Limited, its affiliates or other suppliers be liable in contract, tort (including, without limitation, negligence) under statute or otherwise for direct, special, incidental, or consequential damages (including, without limitation, damages for loss of business profits, business interruption, loss of business information or other pecuniary loss) arising directly or indirectly from the use of (or failure to use) or reliance on the Content of our Site, any websites linked to it and any materials posted on it, even if Panache Lingerie Limited has been advised of the possibility that such damages may arise.

Panache Lingerie Limited does not guarantee the accuracy or timeliness of the Content appearing on the Site, or that the Site or related systems are free from viruses or other contaminating or destructive properties. Any of the Content on the Site may be out of date at any given time, and Panache Lingerie Limited is under no obligation to update such material.
All Content displayed on the Site is for information purposes only and should not be construed as advice or an endorsement or recommendation of any third party supplier, product or service.

Service Availablility

Panache Lingerie Limited will try to ensure continuous availability of the Site, and all the Content of the Site, but accepts no responsibility for the consequences of interruptions or delays, whatever the cause. We make no warranties as to the availability or accessibility of the Site.
Panache Lingerie Limited will not be liable for any damages, loss, costs or expenses incurred by you as a result of any lack of availability or accessibility of the Site.

Transmission of personal data/user information

Any personal information or feedback you provide via this Site cannot be guaranteed against interception by a third party while in transit over the public internet, but will be governed by our Privacy Policy (terms of which are included herein by reference) once received.

Panache Lingerie Limited processes information about you in accordance with its Privacy Policy. By using our Site, you consent to such processing and you warrant that all data provided by you is accurate.

Governing law and jurisdiction

These Terms shall be governed by, and construed in accordance with, English law. The parties irrevocably agree to irrevocably submit to the exclusive jurisdiction of the English courts in relation to any dispute, which may arise out of, under, or in connection with these Terms or the legal relationship established by them.

Privacy policy

This privacy policy is designed to tell you about our practices regarding collection, use, storage and disclosure of information that we collect from you or you may provide via this site. Please be sure to read this entire privacy policy before submitting information. By submitting your information you agree to the collection, use, storage and disclosure of that information in accordance with this privacy policy.

Use of data

Panache is a trading name of Panache Lingerie Ltd. (company number:1524006) a company registered in England and Wales with registered address: 7 Drake House Crescent, Sheffield, S20 7HT. We will use your personal details to provide you with details of our goods and services, for administration and customer services, for marketing, to analyse your purchasing preferences and to ensure that the content, services and advertising that we offer are tailored to your needs and interests. We may keep your information for a reasonable period for these purposes. We may need to share your information with our service providers and agents for these purposes. We may disclose personal data in order to comply with a legal or regulatory obligation.

We do not store credit card details nor do we share customer details with any 3rd parties.


We may also store information about you using cookies (files which are sent by us to your computer or other access device) which we can access when you open an email from us or visit our site in future. We do this to remember your content preferences etc.

If you want to delete any cookies that are already on your computer, please refer to the instructions for your file management software to locate the file or directory that stores cookies. Our cookies will have the file names

We do have website tracking codes built into the site using Google Analytics, Mailchimp and Facebook generated pixels. These cookies enable us to determine site usage and collect information such as demographics and interests, which help us maintain an effective shopping experience. In some cases this information may also be used to advertise through third party service providers. As you browse the site, cookies are placed on your computer’s hard drive. You can however disable cookies in your browser. Instructions on how to do so can be found at You can control and opt out of retargeting cookies by following this link For further Information on cookies, please see our cookies policy.

Information on deleting or controlling cookies is available at Please note that by deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our site.
When you visit our site, we may also log your IP address, a unique identifier for your computer or other access device.


We link to a wide variety of other sites and we display advertisements from third parties on our site. We are not responsible for the content or privacy policies of these sites and third party advertisers, nor for the way in which information about their users is treated. In particular, unless expressly stated, we are not agents for these sites or advertisers nor are we authorised to make representations on their behalf.

Requesting data or changing your details

You are entitled to ask for a copy of the information we hold about you (for which we may charge a small fee) and to have any inaccuracies in your information corrected.
If your personal details change, if you change your mind about any of your marketing preferences or if you have any queries about how we use your information, please let us know by contacting us at,

We reserve the right to amend this privacy policy at any time by posting the updated policy on this page. Therefore, you should review it regularly. We will of course notify you of any changes where we are required to do so.

Use of Google Adwords

This website uses the Google AdWords remarketing service to advertise on third party websites (including Google) to previous visitors of our site. It could mean that we advertise to previous visitors who haven’t completed a task on our site, for example using the contact form to make an enquiry. This could be in the form of an advertisement on the Google search results page, or a site in the Goggle Display Network. The Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to Panache Lingerie’s website. Any data collected will be used in accordance with both our own, and Google’s privacy policy. To coincide with Google AdWords we also implement conversion tracking to monitor performance of our placement ads which can be disabled in the below link.

You can set preferences for how Google advertises to you using the Google Ad Preference page, and if you want to you can opt out of interest-based advertising entirely by cookie settings.

Yahoo Gemini

Third-party web beacons and cookies are used on other websites to provide advertisements about goods and services of interest to visitors on our and other websites. The data gathered in connection with your participation in the Dot Program (“Dot Data”), includes customised audiences, events and conversion tracking. Learn more about the choices offered by the use of dot data and the ability to opt-out at and