One Year On
In 2015 we were moved by research highlighting that 75% of women have few or no role models, inspiring us to launch our first digital campaign, 'Modelled by Role Models' in celebration of inspirational women around the world. The campaign featured world renowned model Marquita Pring, Sports Therapist Amy Hughes, British T34 Paralympic wheelchair champion Hannah Cockroft, Senior Nurse Rachel Elliott, British singer Mica Paris and blood and organ donation campaigner Martyna Kaczmarek. The campaign received a great reception and was seen worldwide via social media and a viral Youtube Video, being described along the way as inspirational, and refreshing.
Since the launch, our role models have continued their inspirational journeys, including collaborating on their own charity projects after meeting during the campaign.
Here you can get fully up to date with what our role models have been up to since the launch in March 2015.