History

Anthony Power, a former sales executive in the lingerie industry with an entrepreneurial streak and a vision, established Panache Lingerie in 1982. Seeing an opportunity in the under-served fuller bust market
Mr. Power decided to strike out on his own and
Panache Lingerie was born out of the family’s garage.

Panache has since grown into a global lingerie manufacturer with a stable of successful brands
sold throughout the world with offices located in
Sheffield (HQ), New York, Germany and Hong Kong.

Panache continues to be a family-owned business with John Power serving as joint Chairman and Managing Director of the company. John worked together with his father for 19 years to build the business and now stewards the company and it’s 200 employees as it continues its international growth and development.

Danny Power now heads up the fast-growing North American business as Managing Director having started the New York office in 2003. John and Danny along with their sisters Siobhan and Louise own the company and make up its board of directors.