Fit Advice

According to recent press, the majority of women, up to 80%, are wearing the wrong bra size. Usually the back size is too large and the cup size is too small. Women often wear the wrong size, as they are not sure how the bra should look and feel.

This advice is designed to help the wearer find the right size for them so that they will feel comfortable and well supported.

It is also worth noting that one style of bra may be perfect for one woman and totally wrong for another, even if they are the same size. Different styles should be tried to find the most suitable one.

Wearing the wrong bra size can cause many problems including:

  • Neck Ache
  • Shoulder Ache
  • Back Ache
  • Skin irritation caused by straps digging in
  • Irreversible damage to ligaments can cause breast pain and sagging
  • Wires can stick into the breast tissue, causing unnecessary pressure and discomfort

Wearing the right size bra will:

  • Be comfortable
  • Be supportive
  • Lift the bust revealing the waist to give a slimmer appearance
  • Fill the woman with confidence
  • Create a better posture and a smooth silhouette under clothing.

Bra Fit Guide

As a starting point, the hook and eye should be fastened securely but comfortably on the middle setting. Bending forward and making sure the wires are positioned under the bust is an essential next step. You should then stand upright and move the breast from the underarm if necessary so that it is inside the wire. Part the bust at the centre to make sure the centre front of the bra is sitting correctly between the breasts. Finally the straps should be adjusted so that they are firm, but not too tight.

Take a look at our fit guide to see some common problems and their solutions.

Garment Care

To ensure you get the most out of your lovely new lingerie, there are only a few simple guidelines to follow:

Don’t machine wash your bras – Hand wash them in warm water with your usual washing powder instead.
Briefs are OK to go in a 40 degree wash, but make sure you wash similar colours together.
Don’t put any of your lingerie in the tumble dryer – drip dry your bras and pants instead.
Don't bleach
Don't Iron
Don’t dry clean your lingerie either.

Follow these simple guidelines and your lingerie will be fabulous for ages!

Bra Challenge