This privacy policy is designed to tell you about our practices regarding collection, use, storage and disclosure of information that either we collect from you, or you provide via this site. Please be sure to read this entire privacy policy before submitting information. By submitting your information you agree that you are over the age of 16, and you agree to the collection, use, storage and disclosure of that information in accordance with this privacy policy. Users under the age of 16 must first gain permission from a parent or guardian.


What information we collect

We may collect any of the following information from you depending on your use of the site –

  • Name
  • Address
  • Contact Information including email address
  • IP Address

We do not store credit card details nor do we share customer details for marketing purposes with any 3rd parties.


What we do with the information we gather

The information you provide allows us to process any orders you place on our site as well as efficiently respond to any queries on the order thereafter as well as enhance your online experience with us. In the instance of Click, Fit & Collect orders, we will pass your name and contact information to the selected store in case they need to contact you regarding the collection. This information will not be used for marketing purposes by the store.

If you opted to receive our newsletter, we will use your email address and name to contact you with any updates on products and campaigns by Panache Lingerie.


How long we keep your information for

Dependent on the reason for you providing us with information, we store details for 3 bands of timeline –

Guest Checkout Purchases – 18months. This allows us to with any warranty issues.

Newsletter Sign Ups – Indefinitely whilst you keep an interest in our mailers, or 2 years of no activity. This allows us to keep you up to date with Panache news and updates.

Registered Accounts – Indefinitely while you are regularly purchasing or logging in through the account, or 5 years of no activity. This allows you to easily access your account for any future purchases or to view previous orders.


Controlling your personal information

If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time. Please notify us by email or calling on the contact information provide at the bottom of this section.

You may request details of personal information which we hold about you under the General Data Protection Regulation free of charge. If you would like a copy of the information held on you please email us on the address at the bottom of this section.

You may request that we delete details of personal information which we hold about you under the General Data Protection Regulation free of charge. If you would like us to delete any of the information held on you please email us on the address below.

Processing requests will take up to 14 working days of the request being submitted.

Email us on –

Call us on -0114 2418 888


We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.

If you believe that any information we are holding on you is incorrect or incomplete, please email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

Information will remain private and be stored on a secure server and will fully comply with all applicable the General Data Protection Regulation.

We may also store information about you using cookies (files which are sent by us to your computer or other access device) which we can access when you open an email from us or visit our site in future. We do this to remember your content preferences.

If you want to delete any cookies that are already on your computer, please refer to the instructions for your file management software to locate the file or directory that stores cookies. Our cookies will have the file names “yourusername”

We do have website tracking codes built into the site using Google Analytics, Mailchimp and Facebook generated pixels. These cookies enable us to determine site usage and collect information such as demographics and interests, which help us maintain an effective shopping experience. In some cases this information may also be used to advertise through third party service providers. As you browse the site, cookies are placed on your computer’s hard drive. You can however disable cookies in your browser. Instructions on how to do so can be found at All about cookie. You can control and opt out of retargeting cookies by following this link About ads. For further Information on cookies, please see our cookies policy.

Information on deleting or controlling cookies is available at About Cookies. Please note that by deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our site.

When you visit our site, we may also log your IP address, a unique identifier for your computer or other access device.



This website uses the Google AdWords remarketing service to advertise on third party websites (including Google) to previous visitors of our site. It could mean that we advertise to previous visitors who haven’t completed a task on our site, for example using the contact form to make an enquiry. This could be in the form of an advertisement on the Google search results page, or a site in the Goggle Display Network. The Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to Panache Lingerie’s website. Any data collected will be used in accordance with both our own, and Google’s privacy policy. To coincide with Google AdWords we also implement conversion tracking to monitor performance of our placement ads which can be disabled in the below link.

You can set preferences for how Google advertises to you using the Google Ad Preference page, and if you want to you can opt out of interest-based advertising entirely by cookie settings.



Third-party web beacons and cookies are used on other websites to provide advertisements about goods and services of interest to visitors on our and other websites. The data gathered in connection with your participation in the Dot Program (“Dot Data”), includes customised audiences, events and conversion tracking. Learn more about the choices offered by the use of dot data and the ability to opt-out at yahoo opt out faq and Your online choices


We will treat all your Personal Information as confidential (although we reserve the right to disclose this information in the circumstances set out below). We will keep it on a secure server and we will fully comply with all applicable UK Data Protection and consumer legislation from time to time in place. We reserve the right to disclose personal data to any third party which has a legal right to request such information.