Modelled by Role Models 2016

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Panache Lingerie




If the world is changed by examples rather than opinions, then we want to show off who’s setting the bar. Strong, fearless women – women who carve their own path and drive the course of history. Role model women.


Panache women are role models. They’re influencers. They don’t compete. They empower. It’s these role models, these female one-offs, who show the world that the glass ceiling is permeable. And it’s time we gave these women their stage.

In 2015 Panache launched their first digital campaign, ‘Modelled by Role Models’ in celebration of inspirational women around the world. The campaign featured world renowned model Marquita Pring, Sports Therapist Amy Hughes, British T34 Paralympic wheelchair champion Hannah Cockcroft, Senior Nurse Rachel Elliott, British singer Mica Paris and blood and organ donation campaigner Martyna Kaczmarek. The campaign was seen worldwide via social media and a viral Youtube Video.

For the next incarnation of ‘Modelled by Role Models’, Panache are inviting you to nominate who you consider to be your role model. This could be an ordinary woman in your life who does extraordinary things, a local heroine, or a celebrity whose work inspires you.

The nominations process launches today, International Women’s Day, March 8th 2016, via an online portal

Closing date for nominations is April 3rd.


So, what happens next?

Panache will carefully consider all nominations and release a shortlist of 15 finalists, the public will join a Panache judging panel to find the final 6 role models. Winners will be in the ‘Modelled By Role Models’ photo shoot which will feature on the Panache website, online and offline press and all social media channels and on in store campaign materials.


Spread the word… It’s time these women got the recognition they deserve.

Modelled by Role Models 2016