Privacy Policy

This privacy policy is designed to tell you about our practices regarding collection, use, storage and disclosure of information that either we collect from you, or you provide via this site. Please be sure to read this entire privacy policy before submitting information. By submitting your information you agree to the collection, use, storage and disclosure of that information in accordance with this privacy policy.

Information will remain private and be stored on a secure server and will fully comply with all applicable UK Data Protection and consumer legislation. However, information may be used by Panache Lingerie to improve your overall shopping experience, enabling us to handle your order, deliver products, process payments, alert you of promotional offers and advertise to you. Panache Lingerie will not disclose customer information to any third party agencies.
Panache Lingerie will collect personal information from you when registering on the website for example, name, address, phone number and email address. If you choose to no longer receive emails from us, please uncheck the box in your account details page or use the unsubscribe form.

We do not store credit card details nor do we share customer details with any 3rd parties.

When making purchases online, the information required for example, credit card number, expiry date, name, mailing address, telephone number and email address will allow us to process your order. We may also store information about you using cookies (files which are sent by us to your computer or other access device) which we can access when you open an email from us or visit our site in future. We do this to remember your content preferences etc.

If you want to delete any cookies that are already on your computer, please refer to the instructions for your file management software to locate the file or directory that stores cookies. Our cookies will have the file names

We do have website tracking codes built into the site using Google Analytics, Mailchimp and Facebook generated pixels. These cookies enable us to determine site usage and collect information such as demographics and interests, which help us maintain an effective shopping experience. In some cases this information may also be used to advertise through third party service providers. As you browse the site, cookies are placed on your computer’s hard drive. You can however disable cookies in your browser. Instructions on how to do so can be found at You can control and opt out of retargeting cookies by following this link For further Information on cookies, please see our cookies policy.

Information on deleting or controlling cookies is available at Please note that by deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our site.

When you visit our site, we may also log your IP address, a unique identifier for your computer or other access device.

Use of Google AdWords

This website uses the Google AdWords remarketing service to advertise on third party websites (including Google) to previous visitors of our site. It could mean that we advertise to previous visitors who haven’t completed a task on our site, for example using the contact form to make an enquiry. This could be in the form of an advertisement on the Google search results page, or a site in the Goggle Display Network. The Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to Panache Lingerie’s website. Any data collected will be used in accordance with both our own, and Google’s privacy policy. To coincide with Google AdWords we also implement conversion tracking to monitor performance of our placement ads which can be disabled in the below link.

You can set preferences for how Google advertises to you using the Google Ad Preference page, and if you want to you can opt out of interest-based advertising entirely by cookie settings.

Yahoo Gemini

Third-party web beacons and cookies are used on other websites to provide advertisements about goods and services of interest to visitors on our and other websites. The data gathered in connection with your participation in the Dot Program (“Dot Data”), includes customised audiences, events and conversion tracking. Learn more about the choices offered by the use of dot data and the ability to opt-out at and

We will treat all your Personal Information as confidential (although we reserve the right to disclose this information in the circumstances set out below). We will keep it on a secure server and we will fully comply with all applicable UK Data Protection and consumer legislation from time to time in place. We reserve the right to disclose personal data to any third party which has a legal right to request such information.