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Anja Lovén

Anja Lovén is a Danish aid worker who left her job in retail in 2011 to spend three months as a relief worker in Africa. She witnessed such poverty and hunger that she decided to dedicate her life to supporting the world’s poorest children.

In 2013 Anja sold everything she owned in Denmark to move to Nigeria and set up the African Children’s Aid Education and Development Foundation. She and her husband David run a home for children in the southern state of Akwa Ibom, caring for children who are abandoned by their families after being accused of witchcraft, often when they are only two or three years old. As well as rescuing abandoned children and restoring them to health, Anja and David work to provide education for Nigerian children, believing strongly that every child has the right to food and education, and to live a dignified life.

To learn more about Anja and her work go to

Anja’s Favourite Panache Products

Anja chose the Idina Moulded T-Shirt Bra as it brings genuine glamour and elegance into the everyday. One of her personal favourites, this supportive bra with moulded cups ensures a natural shape and smoother finish. Comfortable support is provided around the body by an inner-cradle and powermesh wings. The adjustable straps feature rose gold sliders and rings for extra elegance.

Another favourite of Anja’s was the Porcelain Elan T-Shirt Bra, which likewise has been designed to offer unrivalled support and comfort. Improved for the 2016 Autumn-Winter collection based on our customer’s feedback. Colours available include black, white and nude with cup sizes up to H.

Our Clara Full Cup Bra is also a new staple in Anja’s wardrobe – a favourite among our customers for its luxurious design and unrivalled all-round comfort.

We’ve packed our website with helpful information to help ensure you make the right decision when picking up Panache products. However, to guarantee a flawless fit when buying a bra, we always recommend making an appointment with one of our Fit Accredited stockist. They will ensure the products you choose are flawless, flattering and incredibly comfortable. Fit Accredited stockists have attended a Panache fitting course and come with our personal backing and recommendation.

Modelled by Anja Lovén

“We save children who are tortured and killed because they are branded witches”

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