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Elly Mayday

When Canadian Elly moved from her tiny town to Vancouver in her early 20s, she had her whole life ahead of her. She landed her dream job as a flight attendant, and started building her career as a plus size model. But after three years of back pain and bloating that was dismissed as nothing serious by doctors, Elly was diagnosed with advanced ovarian cancer. Her prognosis wasn’t good, and it would have been very easy for Elly to give up her dreams and retreat from public life.

Instead Elly continued her modelling career, refusing to hide her surgery scars and hair loss and showing the world how proud she was of her body. Elly’s photo shoot for Forever Yours lingerie created a campaign that went viral around the world, and gave Elly the opportunity to talk about her cancer, and be part of a ground-breaking documentary “A Perfect 14”, which highlights the lack of diversity in the media for plus size models. Elly also speaks at schools to encourage body positive mentality, and tells her inspiring story of living and modelling through cancer.

To learn more about Elly’s story go to

Elly’s Favourite Panache Products

Our Evie Strapless Bra is a top pick for Elly, designed with day-long support and comfort in mind with a sophisticated edge. The addition of silicone elastic to the top wings and underband provides comfort and support up to an H cup, while the adjustable straps are detachable for added versatility.

Another favourite was the Tango Balconette Bra, combing style, elegance, sophistication and comfort. Available in black, white and nude tones, we also offer a coordinating brief and thong to complete the look.

It was hard to only pick three but the elegant Envy Balconette Bra made Elly’s top three as a great everyday essential. Featuring a bold houndstooth jacquard and floral floss lace to create a look of elegance.

You’ll find plenty of tips for helping you choose the perfect size on our website, but why not book an appointment with one of our Fit Accredited specialist. Those accredited by us have attended a Panache fitting course, which means a personal, bespoke fitting service that guarantees you the most impeccable fit.

When it comes to comfort and support, you simply won’t believe the difference an independent, professional fitting can make!

Modelled by Elly Mayday

“I’ve always preached body positivity and body confidence and I figured this was an opportunity to prove myself”

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