One of our best-selling products here at Panache is our fantastic Panache Sports bra, which recently won at the UK Lingerie Awards 2012 for best sports bra. To celebrate October as Breast Cancer Awareness Month, and to help raise money and awareness for the disease which affects a huge number of women across the UK, we’ve teamed up with charity CoppaFeel! on a brand new sports bra – in bright pink!
Launched in October 2011, our Panache Sports bra has outdone all our expectations, thanks to the great technology behind this advanced bra that helps to keep your bust supported and comfortable whatever sport you like to play. It was only natural that our core product that helps women look after their breasts be updated with a gorgeous hot pink colour to support CoppaFeel! – with each bra purchased, one of CoppaFeel!’s most important projects will receive a donation that helps them to continue their great work.
The Boobettes are a group of young women working for CoppaFeel! who have all had experience of breast cancer, from having the disease itself, treatment, or even just being tested for it. They visit schools, colleges and a host of other places to teach women about getting to know their breasts to help diagnose breast cancer; with breast cancer as the second most commonly diagnosed cancer in women under 30 in Britain, it’s essential we know the tell-tale signs.
We’ve also got the fabulous Kristina Rhianoff fronting the campaign for us in the pink Panache Sports bra – and we know it’s going to come in handy when she starts Strictly again this weekend!
You can find out more about CoppaFeel! on their website, and purchase the Panache Sports bra in pink from one of our great retailers.